Font Friday: ITC Avant Garde
ITC Avant Garde is a geometric sans serif display font designed by Herb Lubalin and Tom Carnase in 1968 for Avant Garde Magazine. The font was purchased and distributed by the International Typeface Corporation (ITC) in 1970. The basic shapes are constructed from circles and straight lines, similar to many fonts created during the German Bauhaus movement in the 1920s..
ITC Avant Garde is one of my “go to” fonts. I love the crisp, striking, modern look. I find it particularly effective for headlines and short texts. The font should be set tight. It is not a particularly effective font for large blocks of text.
For more information on ITC Avante Garde, take a look at the following links: